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Juice, one of today's hottest trends "rediscovers" traditional health benefits
 Juice is healthy fast food.
Juice bars and smoothie bars are popping up all over the country and--in this era of too many genetically modified, over-refined, chemical-laden packaged, processed foods, that's good news! Research consistently shows that people who eat the greatest quantity of fruits and vegetables are the most likely to have a long and healthy life. That's why the latest "food pyramid" from the USDA recommends nine servings of fruits and vegetables along with three servings of whole grains as part of a 2,000-calorie day.
Now, those nine servings are a tall order, even for the most disciplined person, but Vitamix whole food juice can make "eating" those nine servings a lot easier. Even better, the Vitamix makes the nutrients in the fruits and vegetables more "bioavailable."
What makes nutrients bioavailable?
Bioavailability refers to the difference between the amount of a substance (drug, chemical or nutrient) to which a person is exposed and the actual does of the substance that the body receives. If a nutrient (in a food) is ingested, bioavailability relates to the amount that is absorbed by the intestinal tract.
The concept of bioavailability takes into consideration that certain key nutrients are found in the seeds and skins of fruits and vegetables and they simply cannot be absorbed when food is simply chewed. The Vitamix blades pulverize food fiber to rupture the cell walls of these difficult-to-digest parts of whole foods. In turn, up to three times more nutrition is released.
Whole food juice unlocks the power of whole foods.
 Extracted juice discards the pulp-which is where the nutrients like vitamin A, C and E and the minerals like iron , copper, iodine and magnesium are trapped. What you get with extracted juice is essentially "healthy" sugar-a handful of nutrients and pure fruit sugar. (See the chart provided by FDA-registered Lancaster Labs.)
"The Vitamix doesn't throw out the most nutritious part of fruits and vegetables. My knowledge of the healing nutrients and fibers contained in the pulp of fruits and vegetables would never allow me to use any juicer that discards this precious pulp."
John Heinerman, Ph. D.
Author of "Heinerman's Encyclopedia of Healing Juices"
"Virtually every beauty factor-skin, hair bones and overall vitality-is dramatically affected by what we choose to drink. The Vitamix machine not only liberates every nutrient trapped within the cell walls of produce, but also liberates me from the prohibitive time, cost and produce storage constraints of my old juicing program."
Kat James
Author and public television host of "The Truth about Beauty";
founder and creator of www.informedbeauty.com and Total Transformation®
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When you're out and about, grabbing a quick smoothie is a healthy option, but the cost of just 3 or 4 each week can really add up.
